Privacy Policy
Last updated: March 2026

At DineEasy, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what we collect, how we use it, and your rights when you visit our website, place an order, contact us, or sign up for updates.
DineEasy is a brand of KitchenFlow Ltd.
If you have any questions about this Privacy Policy, please contact us through our Contact page.
Who we are
DineEasy is an online store offering practical dining aids and everyday support products designed to make eating and drinking easier, safer, and more comfortable.
For the purpose of UK data protection law, the data controller is:
KitchenFlow Ltd
Trading as DineEasy

What personal data we collect
We may collect the following information:
Information you give us directly
Your name
Billing address
Delivery address
Email address
Phone number
Order details
Information you provide when contacting us
Information you provide when signing up to our email list
Information collected automatically
When you use our website, we may automatically collect certain technical information, such as:
IP address
Browser type
Device type
Pages viewed
Time spent on the site
Referring website
Basic cookie and usage data
Payment information
We do not store your full card payment details on our website. Payments are processed securely by our payment providers.

How we use your information
We use your information to:
Process and deliver your orders
Send order confirmations and delivery updates
Respond to enquiries and customer service requests
Manage returns, refunds, and related support
Improve our website, products, and customer experience
Send marketing emails where you have chosen to receive them
Prevent fraud and protect our website and customers
Meet legal, tax, and accounting obligations
Our lawful bases for using your data
Under UK data protection law, we use your personal data on the following lawful bases:
Contract — where we need your information to process and deliver your order
Legal obligation — where we must keep records for tax, accounting, or compliance purposes
Legitimate interests — where it is reasonable for us to use data to run, protect, and improve our business
Consent — where you choose to join our newsletter or accept certain optional cookies

How we share your data
We only share your information where necessary to operate our business and serve you properly.
This may include:
Payment providers
Delivery and courier companies
Website hosting and technical service providers
Email marketing platforms
Analytics and cookie tools
Professional advisers, where necessary
Authorities or regulators where required by law
We do not sell your personal information to third parties.
Cookies
Our website may use cookies and similar technologies to help the site function properly, understand how people use the site, and improve performance.
These may include:
essential website cookies
shopping cart and checkout cookies
analytics cookies
marketing cookies, where enabled
Where required, we will ask for your consent before placing non-essential cookies on your device.
You can also control cookies through your browser settings.

Email marketing
If you choose to sign up for updates, offers, or product news, we may send you marketing emails.
You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us.
We will only send marketing communications where we have a lawful basis to do so.
How long we keep your data
We keep personal data only for as long as necessary for the purposes it was collected, including legal, tax, accounting, and customer service requirements.
For example:
order information may be kept for accounting and tax records
customer service messages may be kept for a reasonable period to support ongoing enquiries
marketing subscription data may be kept until you unsubscribe or ask us to remove it
Your rights
Under UK data protection law, you may have the right to:
request access to the personal data we hold about you
request correction of inaccurate information
request deletion of your data in certain circumstances
object to certain uses of your data
request restriction of processing in certain circumstances
request transfer of your data where applicable
withdraw consent where processing is based on consent
To exercise any of these rights, please contact us through our Contact page.
International transfers
Some of our service providers may process data outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place so your information remains protected.

Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, misuse, loss, or disclosure.
However, no website or internet transmission can ever be guaranteed completely secure.
Third-party services and links
Our website may contain links to third-party websites or use third-party services such as payment processors, analytics providers, and embedded tools. These third parties have their own privacy policies and practices, and we are not responsible for their content or handling of your data.

Children’s privacy
Our website is intended for general consumer use and is not designed for children to use independently. We do not knowingly collect personal data from children without appropriate involvement from a parent, guardian, or carer where relevant.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, or legal obligations. Any updates will be posted on this page with the revised date shown at the top.
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact us through our Contact page.
If you are unhappy with how your data has been handled, you may also contact the UK Information Commissioner’s Office (ICO).